Friday, 23 September 2011

If You Promote a Movie 30,000 Feet in the Air, Will Anyone See?

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You’ve got to hand it to the gang at Dreamworks — they are really trying to promote the hell out of their $80 million robot boxing movie Real Steel. Earlier this week, the studio stuck the film’s star Hugh Jackman into a WWE Raw ring in front of 15,000 wrestling fans who, it’s safe to say, were not too familiar with the work of the Tony Award-winning Australian. A strained, scripted and shameless six minutes worth-of Real Steel-shilling ensued. Today, meanwhile, mega-scale shows of Real Steel marketing continue — at LAX

There, the studio, Virgin America and Jackman himself will unveil a new A320 aircraft named Real Steel at a press conference shortly before the plane takes off on one of its first commercial flights. The question lingers though: Will this high-altitude marketing ploy sway anyone to actually see this movie?

First though, more details. The press release circulating today explains that the partnership between Real Steel and Virgin actually starts within the film due in theaters Oct. 7: “With tech-forward amenities generations ahead of any other airline in the U.S., Virgin America, will make a cameo appearance in DreamWorks Pictures’ Real Steal.” So Virgin America is also a star in Real Steel, which makes today’s airport event slightly more organic.

But will anyone notice this Real Steel plane and be swayed to see the robo-boxing movie that wouldn’t have seen it beforehand? Probably not. The only people seeing this mile-high ad are the passengers, flight…

Source: http://www.celebrities.com/celebrities-gossip/if-you-promote-a-movie-30000-feet-in-the-air-will-anyone-see/

Danica Patrick Daniella Alonso Danneel Harris Deanna Russo Denise Richards Desiree Dymond Diane Kruger

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